Story perspectives
AI Drives Data Strategy Amid Quality Challenges: Survey Reveals
9/25/2025
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Story summary
- A New Futurum Survey finds AI as a core imperative in enterprise data strategy.
- Poor data quality blocks AI success for 20% of data professionals.
- Firms pursue dual-track investment: AI tools up 52%, data quality up 40%.
- Seventy-seven percent of companies explore data lakehouse architectures to avoid vendor lock-in.
- Seventy-three percent of data professionals engage more in business-facing, strategic activities.
