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Glossier Debuts Limited-Edition WNBA Sweatshirt, Expands Partnership

9/25/2025

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Summary

Story summary

Glossier launched a limited-edition sweatshirt with the Women's National Basketball Association (WNBA) for $85, its first merch.
The effort includes activations at events and social-media visibility, broadening four-year partnership with the WNBA.
Glossier became the WNBA’s first official beauty partner in 2020, featuring players in campaigns.
Amid rising interest in women’s sports, brands like Fenty Beauty and Nike are investing.

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Story summary

Glossier launched a limited-edition sweatshirt with the Women's National Basketball Association (WNBA) for $85, its first merch.
The effort includes activations at events and social-media visibility, broadening four-year partnership with the WNBA.
Glossier became the WNBA’s first official beauty partner in 2020, featuring players in campaigns.
Amid rising interest in women’s sports, brands like Fenty Beauty and Nike are investing.