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Katie Couric Urges Colon Screenings in Viral Ad Parody

9/25/2025

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Summary

Story summary

Katie Couric parodies Sydney Sweeney’s American Eagle jeans ad in a PSA urging colon cancer screenings for people 45 and older.
Lead From Behind is a collaboration with the Colorectal Cancer Alliance and Ryan Reynolds' Maximum Effort.
Couric cites her 2000 colonoscopy to stress early detection and notes 30% of adults who should be screened have not been screened.

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Story summary

Katie Couric parodies Sydney Sweeney’s American Eagle jeans ad in a PSA urging colon cancer screenings for people 45 and older.
Lead From Behind is a collaboration with the Colorectal Cancer Alliance and Ryan Reynolds' Maximum Effort.
Couric cites her 2000 colonoscopy to stress early detection and notes 30% of adults who should be screened have not been screened.