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Couric Parodies Ad to Boost Colorectal Cancer Screenings

9/25/2025

34 7 Full Breakdown

Summary

Story summary

Katie Couric stars in a public service announcement (PSA) parodying Sydney Sweeney's American Eagle jeans ad.
The campaign is with the Colorectal Cancer Alliance and Ryan Reynolds’ Maximum Effort.
The PSA promotes screenings for people 45 and older.
Couric cites her 2000 colonoscopy, notes a 20% rise in screenings. She says her husband died of colon cancer at 42.

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Story summary

Katie Couric stars in a public service announcement (PSA) parodying Sydney Sweeney's American Eagle jeans ad.
The campaign is with the Colorectal Cancer Alliance and Ryan Reynolds’ Maximum Effort.
The PSA promotes screenings for people 45 and older.
Couric cites her 2000 colonoscopy, notes a 20% rise in screenings. She says her husband died of colon cancer at 42.