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AI Revolutionizes Customer Engagement at Commerce Leadership Forum

9/25/2025

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Summary

Story summary

Omnichat hosted the Commerce Leadership Forum 2025 in Singapore and Malaysia to examine AI's impact on customer engagement.
Speakers from Meta, Volvo Car Malaysia, and WRITERS AT WORK discussed shifting to messaging as the main channel; WRITERS AT WORK handled 75,000 messages last year.
Vicky Yiu of Meta highlighted the WhatsApp Business Platform and 1 billion weekly connections.

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Story summary

Omnichat hosted the Commerce Leadership Forum 2025 in Singapore and Malaysia to examine AI's impact on customer engagement.
Speakers from Meta, Volvo Car Malaysia, and WRITERS AT WORK discussed shifting to messaging as the main channel; WRITERS AT WORK handled 75,000 messages last year.
Vicky Yiu of Meta highlighted the WhatsApp Business Platform and 1 billion weekly connections.