Full Breakdown
Promoting Japanese Cuisine and Global Culinary Experiences
9/25/2025, 11:56:21 PM
Japanese Prime Minister Shigeru Ishiba Advocates for Food Exports
On September 19, 2023, Japanese Prime Minister Shigeru Ishiba highlighted the appeal of Japanese agricultural products and cuisine during an event in New York. Ishiba emphasized the government's commitment to promoting food exports, aiming to enhance global appreciation for Japanese cuisine. The event featured a tasting of various Japanese dishes, including scallops from Hokkaido, “wagyu” beef from Kagoshima Prefecture, and sake from Niigata and Tottori prefectures. Approximately 130 attendees participated, reflecting the growing popularity of Japanese food in the United States, particularly in the context of health-conscious dining.
Japan's agricultural exports to the United States have seen significant growth, increasing by 21% in the first seven months of 2023 compared to the previous year, reaching 161.5 billion yen. This growth occurred despite the tariffs imposed by U.S. President Donald Trump. Green tea, beef, and yellowtails were among the leading products contributing to this upward trend, solidifying the U.S. as Japan's top export destination for food products.
Broader Culinary Initiatives: SERVED at SkyCity
In a parallel culinary initiative, the SkyCity precinct in Auckland, New Zealand, is set to host "SERVED," a gastronomic event running from October 1 to November 30, 2023. This event will feature exclusive menus from award-winning restaurants and chefs, offering a diverse range of international cuisines, including Japanese. Notable chefs such as Nic Watt and Al Brown will participate, showcasing their culinary expertise through unique dishes and themed events.
SERVED aims to provide a global dining experience without the need for international travel, allowing attendees to explore flavors from various cultures. The event will include one-night-only dining experiences and special collaborations, enhancing the culinary landscape of Auckland.
Wuliangye's Global Expansion Efforts
In another development, the Chinese baijiu producer Wuliangye has been actively promoting its products at the 2025 World Exposition in Osaka, Japan. The company hosted "Wuliangye Day" on September 16, 2025, at the China Pavilion, showcasing its premium liquors and themed dishes. This event is part of Wuliangye's strategy to deepen its presence in the Japanese market, which is crucial for its globalization efforts.
Wuliangye has established authorized restaurants in Tokyo and Osaka, aiming to integrate its products into local dining experiences. The company has also partnered with the Michelin Guide to promote a "harmonious dining time," adapting its offerings to suit local preferences, including low-alcohol liquors and cocktails.
Official Statements & Responses
Prime Minister Ishiba stated, "We want people around the world to enjoy Japanese food and become happy," reflecting the government's vision for food exports. Meanwhile, Wuliangye's representatives highlighted the importance of Japan as a key market for their global strategy, emphasizing their commitment to delivering high-quality dining experiences.
Criticism & Opposition
While the promotion of Japanese food exports has been largely welcomed, some critics argue that the focus on high-end products may overlook the needs of local farmers and smaller producers who may not benefit from such initiatives. Additionally, concerns have been raised about the environmental impact of increased agricultural exports.
What's Next
As Japan continues to promote its culinary heritage, upcoming events like SERVED and Wuliangye's initiatives at the World Expo will further highlight the global appeal of Japanese and Chinese cuisines. These efforts are expected to foster deeper cultural exchanges and enhance international culinary collaborations.
