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Panera Unveils Fall Menu, Revives Black Bean Soup

9/26/2025

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Summary

Story summary

Panera Bread launches a fall menu, returning Black Bean Soup after seven years.
The Fall for Your Favorites Meal includes Autumn Squash Soup and Hearty Fireside Chili.
Jared Padalecki and Matt Czuchry from Gilmore Girls promote the soups, tying characters to flavors.
The campaign targets shoppers amid rising dining costs; the menu is available dine-in, delivery, and via Panera app.

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Story summary

Panera Bread launches a fall menu, returning Black Bean Soup after seven years.
The Fall for Your Favorites Meal includes Autumn Squash Soup and Hearty Fireside Chili.
Jared Padalecki and Matt Czuchry from Gilmore Girls promote the soups, tying characters to flavors.
The campaign targets shoppers amid rising dining costs; the menu is available dine-in, delivery, and via Panera app.