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NBC Returns to MLB: $200M Deal for Sunday Night Baseball

9/26/2025

34 4 Full Breakdown

Summary

Story summary

NBC and Peacock will carry Sunday Night Baseball for $200 million per season, adding 8-12 postseason games.
This marks NBC's return to Major League Baseball (MLB) broadcasting since 2000.
A three-year stopgap covers 2026-28; ESPN remains at $550 million annually, and Apple will honor its $595 million Friday Night Baseball deal.

History

Historical Context

NBC's relationship with Major League Baseball (MLB) began in 1947 but ended in 2000 when the network opted not to renew its contract. In 2022, NBC returned to MLB broadcasting with a $30 million deal for Sunday games on Peacock, reflecting a shift in sports media rights as streaming services like Apple invest heavily, reshaping viewer engagement and advertising strategies.

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Story summary

NBC and Peacock will carry Sunday Night Baseball for $200 million per season, adding 8-12 postseason games.
This marks NBC's return to Major League Baseball (MLB) broadcasting since 2000.
A three-year stopgap covers 2026-28; ESPN remains at $550 million annually, and Apple will honor its $595 million Friday Night Baseball deal.

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