Back to today’s briefing

Story perspectives

Streaming Surges: 75% of Adults Prefer Movies at Home

9/26/2025

49 8

Summary

Story summary

75% of U.S. adults watched new movies via streaming last year, with 30% streaming monthly.
66% attended theaters, while 16% went monthly, signaling a shift toward streaming accelerated by COVID-19 pandemic.
Average ticket price is $13.17, and streaming is more accessible, especially for lower-income individuals.
Box office revenue is down 22% from 2019, even as premium theater persists.

1 of 1

Story summary

75% of U.S. adults watched new movies via streaming last year, with 30% streaming monthly.
66% attended theaters, while 16% went monthly, signaling a shift toward streaming accelerated by COVID-19 pandemic.
Average ticket price is $13.17, and streaming is more accessible, especially for lower-income individuals.
Box office revenue is down 22% from 2019, even as premium theater persists.