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LeBron James Launches $5 Billion Rival Basketball League

9/26/2025

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Summary

Story summary

LeBron James, nearing retirement at 41, and his business partner Maverick Carter plan a league to rival the National Basketball Association (NBA).
It would have a European flavor, expanding beyond the U.S. market.
It seeks up to $5 billion from private equity and international backers.
The league would feature men’s and women’s teams in major global cities, challenging the NBA.

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Story summary

LeBron James, nearing retirement at 41, and his business partner Maverick Carter plan a league to rival the National Basketball Association (NBA).
It would have a European flavor, expanding beyond the U.S. market.
It seeks up to $5 billion from private equity and international backers.
The league would feature men’s and women’s teams in major global cities, challenging the NBA.