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H&M Surpasses Profit Expectations Amid Sales Challenges

9/26/2025

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Summary

Story summary

H&M's Q3 operating profit rose to 4.91 billion crowns ($523 million), beating the 3.68 billion forecast and 3.51 billion year-ago.
Local-currency sales grew 2%, but reported sales fell to 57.0 billion from 59.0.
Tariff-related costs and higher fourth-quarter markdowns are expected to pressure gross margins.
It aims to boost profitability by offering clothes to compete with Shein and Zara.

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Story summary

H&M's Q3 operating profit rose to 4.91 billion crowns ($523 million), beating the 3.68 billion forecast and 3.51 billion year-ago.
Local-currency sales grew 2%, but reported sales fell to 57.0 billion from 59.0.
Tariff-related costs and higher fourth-quarter markdowns are expected to pressure gross margins.
It aims to boost profitability by offering clothes to compete with Shein and Zara.