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Meta Eyes Google's Gemini AI to Enhance Ads

9/26/2025

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Summary

Story summary

Meta Platforms, Inc. (Meta) is exploring using Google LLC’s Gemini AI to boost advertising.
The talks may not lead to a deal, according to unnamed sources.
The move underscores Meta’s AI scaling challenges despite significant investments.
Google and Meta compete in online advertising and reported AI-driven gains in their recent earnings; Google stock rose nearly 1% and Meta’s remained flat.

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Story summary

Meta Platforms, Inc. (Meta) is exploring using Google LLC’s Gemini AI to boost advertising.
The talks may not lead to a deal, according to unnamed sources.
The move underscores Meta’s AI scaling challenges despite significant investments.
Google and Meta compete in online advertising and reported AI-driven gains in their recent earnings; Google stock rose nearly 1% and Meta’s remained flat.