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H&M Expands in Brazil and India Amidst Slowing Demand

9/26/2025

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Summary

Story summary

H&M expands into Brazil and India as demand slows and tariffs bite.
Daniel Erver aims to boost profitability against Zara and SHEIN.
Brazil’s first store opened in August, with two more planned by November.
Four more Brazil stores planned for 2026, including a Rio de Janeiro flagship; Cos launches in India and expands in Latin America, including Venezuela and Paraguay.

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Story summary

H&M expands into Brazil and India as demand slows and tariffs bite.
Daniel Erver aims to boost profitability against Zara and SHEIN.
Brazil’s first store opened in August, with two more planned by November.
Four more Brazil stores planned for 2026, including a Rio de Janeiro flagship; Cos launches in India and expands in Latin America, including Venezuela and Paraguay.