Full Breakdown
Daytime Broadcast Ratings: September 15-19, 2025
9/26/2025, 6:00:56 PM
Overview of Daytime Ratings Performance
The week of September 15-19, 2025, marked the conclusion of the 2024-2025 television season, showcasing significant shifts in daytime broadcast ratings. “The Price is Right” maintained its dominance, leading in both total viewers and key advertising demographics. The show’s first half-hour attracted 3.458 million viewers, while the second half-hour of “Let’s Make a Deal” garnered 2.305 million, reflecting substantial week-to-week increases of +192,000 and +182,000, respectively.
Notable Viewer Trends
“Beyond the Gates” achieved its largest audience in 24 weeks, averaging 1.604 million viewers, a notable increase of +427,000 compared to the same week last year. This growth was particularly evident among Women 18-49 and Women 25-54 demographics, where the show improved its ratings from 0.14 to 0.18 and from 0.26 to 0.30, respectively. Despite a preemption on September 16, the soap opera demonstrated resilience in viewership.
In contrast, “The View” saw a modest increase in total viewers to 2.299 million, with year-over-year gains of +0.04 among Women 18-49 and +0.06 among Women 25-54. “The Bold and the Beautiful” also reported a week-to-week increase of +78,000 viewers, reaching 2.545 million.
Ratings Breakdown by Show
The ratings for the week were as follows:
- The Price is Right 2 (CBS): 3.900 million viewers
- The Price is Right 1 (CBS): 3.458 million viewers
- The Young and the Restless (CBS): 2.843 million viewers
- The Bold and the Beautiful (CBS): 2.545 million viewers
- Let’s Make a Deal 2 (CBS): 2.305 million viewers
- The View (ABC): 2.299 million viewers
- General Hospital (ABC): 1.903 million viewers
- Beyond the Gates (CBS): 1.604 million viewers
Criticism & Opposition
Despite the positive trends, some critics argue that the reliance on reruns during the summer may have masked underlying issues with original programming. The performance of “General Hospital,” which saw a decline of -97,000 viewers week-to-week, raises questions about viewer engagement and content quality.
Official Statements & Responses
CBS expressed satisfaction with the performance of its daytime lineup, particularly highlighting the success of “The Price is Right” and “Beyond the Gates.” The network noted that the ratings reflect a strong viewer connection and engagement with its programming.
Conflicting Reports & Gaps
While most shows reported gains, “The Young and the Restless” experienced a decline of -57,000 viewers week-to-week, alongside a year-over-year decrease of -38,000 viewers. This discrepancy highlights varying viewer preferences and the challenges faced by long-running soap operas in maintaining audience interest.
Conclusion
The ratings for the week of September 15-19, 2025, illustrate a competitive landscape in daytime television, with established shows like “The Price is Right” and “Beyond the Gates” leading the charge. As networks prepare for the upcoming season, the focus will likely shift to original content and viewer retention strategies to sustain these gains.
