Back to today’s briefing

Story perspectives

NCAA Considers Jersey Sponsorships, Potential Millions for Programs

9/26/2025

31 7

Summary

Story summary

NCAA Division I commissioners weigh approving jersey sponsorship patches for college football by Fall 2026.
The dispute centers on who sets patch standards—schools, conferences, or the NCAA.
Learfield plans to launch Performance Partner Alliance to facilitate jersey patch solutions, per Big 12 Commissioner Brett Yormark.
Patches could generate $500,000 to $12 million per program. Nike and Adidas contracts may complicate implementation.

1 of 1

Story summary

NCAA Division I commissioners weigh approving jersey sponsorship patches for college football by Fall 2026.
The dispute centers on who sets patch standards—schools, conferences, or the NCAA.
Learfield plans to launch Performance Partner Alliance to facilitate jersey patch solutions, per Big 12 Commissioner Brett Yormark.
Patches could generate $500,000 to $12 million per program. Nike and Adidas contracts may complicate implementation.