Story perspectives

Kyle Lowry Joins Prime Video as NBA Analyst

9/26/2025

Summary

Story summary

Kyle Lowry, a six-time NBA All-Star, joins Prime Video as an analyst while continuing his 20th season with the Philadelphia 76ers.
His multi-year deal allows for select appearances this season, with plans for increased responsibilities later.
NBA on Prime begins October 24 with a doubleheader: Boston Celtics vs. New York Knicks and Minnesota Timberwolves vs. Los Angeles Lakers.
Lowry looks forward to sharing career insights as part of the Prime Sports team.
Prime Video will air 66 NBA regular-season games and playoff events as part of a $76 billion rights deal.

History

Historical Context

In 1984, the NBA's landmark television deal with CBS revolutionized sports broadcasting, reaching over 20 million households and significantly boosting viewership. This partnership laid the groundwork for today's media landscape, where streaming platforms like Amazon, exemplified by Kyle Lowry's role as an analyst, are reshaping how audiences engage with live sports, highlighted by a $76 billion rights deal.

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Story summary

Kyle Lowry, a six-time NBA All-Star, joins Prime Video as an analyst while continuing his 20th season with the Philadelphia 76ers.
His multi-year deal allows for select appearances this season, with plans for increased responsibilities later.
NBA on Prime begins October 24 with a doubleheader: Boston Celtics vs. New York Knicks and Minnesota Timberwolves vs. Los Angeles Lakers.
Lowry looks forward to sharing career insights as part of the Prime Sports team.
Prime Video will air 66 NBA regular-season games and playoff events as part of a $76 billion rights deal.

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