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Ghostdog Pets Launches Sync Pet Food, Pre-Orders Start Soon

9/27/2025

31 3 Full Breakdown

Summary

Story summary

Ghostdog Pets launched its first pet food brand, Sync, at PATS 2025 in Birmingham, UK.
Sync will offer pre-orders starting September 2025, with full availability in January 2026.
Paul van der Raad named chief commercial officer, bringing over 30 years in the pet industry.
The Innocent Hound launched From The British Countryside, a high-protein air-dried line using British ingredients.

History

Historical Context

The UK pet food market, valued at £2.5 billion in 2013, has seen a shift towards premium products, driven by consumer demand for healthier options. Companies like Ghostdog Pets, led by Paul van der Raad, are capitalizing on this trend, launching brands like Sync at events such as PATS 2025, mirroring the success of established lines like The Innocent Hound's British Countryside range.

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Story summary

Ghostdog Pets launched its first pet food brand, Sync, at PATS 2025 in Birmingham, UK.
Sync will offer pre-orders starting September 2025, with full availability in January 2026.
Paul van der Raad named chief commercial officer, bringing over 30 years in the pet industry.
The Innocent Hound launched From The British Countryside, a high-protein air-dried line using British ingredients.

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