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Subaru BRZ Prices Surge: 2026 Models Now Starting at $37K

9/27/2025

39 3 Full Breakdown

Summary

Story summary

The second-generation Subaru BRZ, launched in 2021 under $30,000, saw its entry price rise to $37,055 for the 2026 manual Limited trim.
BRZ tS starts at $39,555 and Series Yellow at $40,555.
Toyota's GR86 pricing for 2026 is unannounced, but the 2025 model began at $31,595.
The outgoing Subaru BRZ Premium is $34,380, while the mid-level GR86 Premium is $34,195.

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Story summary

The second-generation Subaru BRZ, launched in 2021 under $30,000, saw its entry price rise to $37,055 for the 2026 manual Limited trim.
BRZ tS starts at $39,555 and Series Yellow at $40,555.
Toyota's GR86 pricing for 2026 is unannounced, but the 2025 model began at $31,595.
The outgoing Subaru BRZ Premium is $34,380, while the mid-level GR86 Premium is $34,195.