Back to today’s briefing

Story perspectives

Neopets Revives with Record Revenue and User Surge

9/27/2025

38 7

Summary

Story summary

Neopets depended on Adobe Flash; the 2020 end-of-life made much content inaccessible.
Users saw core features become unplayable as rivals thrived with mobile and social games.
The site struggled with an outdated interface and poor mobile optimization, hindering modern gaming.
In 2023, Neopets reported its highest revenue since 2017 and tripled monthly active users.

1 of 1

Story summary

Neopets depended on Adobe Flash; the 2020 end-of-life made much content inaccessible.
Users saw core features become unplayable as rivals thrived with mobile and social games.
The site struggled with an outdated interface and poor mobile optimization, hindering modern gaming.
In 2023, Neopets reported its highest revenue since 2017 and tripled monthly active users.