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Tesla Sales Plummet Amid Boycott of Musk's Views

9/27/2025

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Summary

Story summary

Tesla's UK sales fell by £500 million in 2024, totaling £1.95 billion, amid a consumer boycott linked to Elon Musk's political views.
Pre-tax profits dropped 40%, from £32.1 million to £19.5 million, indicating a significant financial decline.
In Europe, Tesla's vehicle registrations decreased by 32.6% in early 2025, while overall EV registrations increased by 26%.
BYD surpassed Tesla in EU sales with a 201.3% rise in registrations, reducing Tesla's market share to 1.2%.
Musk's support for far-right groups has negatively impacted Tesla's brand appeal.

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Story summary

Tesla's UK sales fell by £500 million in 2024, totaling £1.95 billion, amid a consumer boycott linked to Elon Musk's political views.
Pre-tax profits dropped 40%, from £32.1 million to £19.5 million, indicating a significant financial decline.
In Europe, Tesla's vehicle registrations decreased by 32.6% in early 2025, while overall EV registrations increased by 26%.
BYD surpassed Tesla in EU sales with a 201.3% rise in registrations, reducing Tesla's market share to 1.2%.
Musk's support for far-right groups has negatively impacted Tesla's brand appeal.