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CESA Report: 51% Japanese Game Firms Embrace Generative AI

9/28/2025

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Summary

Story summary

CESA previewed the 2025 CESA Video Game Industry Report on September 25, noting Nintendo's IP concerns.
A survey of 54 Japanese game companies found 51% use generative AI.
They mainly use it for visual assets, story creation, and programming.
32% use AI to develop in-house game engines.
Level-5 and Capcom actively use AI, with Sega forming a Generative AI Committee.

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Story summary

CESA previewed the 2025 CESA Video Game Industry Report on September 25, noting Nintendo's IP concerns.
A survey of 54 Japanese game companies found 51% use generative AI.
They mainly use it for visual assets, story creation, and programming.
32% use AI to develop in-house game engines.
Level-5 and Capcom actively use AI, with Sega forming a Generative AI Committee.