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Doug Bowser Retires; Devon Pritchard Becomes First Female Nintendo President

9/28/2025

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Summary

Story summary

Doug Bowser, president of Nintendo of America, will retire on December 31, 2025 after six years.
Devon Pritchard, a 19-year Nintendo veteran, will succeed him as the first female president at Nintendo of America.
Bowser joined Nintendo in 2015 and became president in 2019, guiding the Switch and Switch 2 launches; Furukawa praised both leaders, and Bowser character remains unchanged.

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Story summary

Doug Bowser, president of Nintendo of America, will retire on December 31, 2025 after six years.
Devon Pritchard, a 19-year Nintendo veteran, will succeed him as the first female president at Nintendo of America.
Bowser joined Nintendo in 2015 and became president in 2019, guiding the Switch and Switch 2 launches; Furukawa praised both leaders, and Bowser character remains unchanged.