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J.P. Morgan Sees 20% Upside for Rollins Stock

9/28/2025

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Summary

Story summary

J.P. Morgan rates Rollins overweight with a $70 price target, signaling 20% upside.
Rollins operates Critter Control, McCall, and Orkin, 80% of revenue from recurring contracts.
15% of the U.S. pest control market is penetrated, signaling growth potential.
Rollins' retention and productivity bolster its edge; analysts split: seven buy, seven hold; shares rose 3.5% and are up 26% year-to-date (YTD).

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Story summary

J.P. Morgan rates Rollins overweight with a $70 price target, signaling 20% upside.
Rollins operates Critter Control, McCall, and Orkin, 80% of revenue from recurring contracts.
15% of the U.S. pest control market is penetrated, signaling growth potential.
Rollins' retention and productivity bolster its edge; analysts split: seven buy, seven hold; shares rose 3.5% and are up 26% year-to-date (YTD).