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Automakers Embrace AI, Restructure Supply Chains for Growth

9/28/2025

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Summary

Story summary

KPMG's 25th Global Automotive Executive Survey shows 15% of automakers leverage AI and customer insights, with 74% exceeding targets.
Executives foresee three-year transformations; 86% will invest in AI, and 68% will restructure supply chains.
Adient is expanding its Chongqing technology center to boost product development and has introduced a zero-gravity seat.
Adient emphasizes a collaborative ecosystem to tackle industry challenges.

History

Historical Context

The automotive industry has undergone significant changes since the 2008 financial crisis, which prompted major restructuring for survival. By 2018, electric vehicles, led by companies like Tesla, captured 17% of the U.S. market. Additionally, 15% of automakers began integrating AI into their operations, reflecting a broader shift towards technology-driven strategies essential for innovation and resilience in a rapidly evolving market.

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Story summary

KPMG's 25th Global Automotive Executive Survey shows 15% of automakers leverage AI and customer insights, with 74% exceeding targets.
Executives foresee three-year transformations; 86% will invest in AI, and 68% will restructure supply chains.
Adient is expanding its Chongqing technology center to boost product development and has introduced a zero-gravity seat.
Adient emphasizes a collaborative ecosystem to tackle industry challenges.

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