Back to today’s briefing

Story perspectives

New South Korea Regulations Demand Proof for Hangover Cures

9/28/2025

43 9

Summary

Story summary

New regulations require companies to prove hangover cure claims through human trials by October 2025.
The Hovenia dulcis market, centered on hangover cures, was worth 350 billion won in 2024.
South Korea leads globally in launching hangover products, while many consumers view them as comfort items.
Evidence of efficacy is limited, mainly animal studies; medical experts remain skeptical.

1 of 1

Story summary

New regulations require companies to prove hangover cure claims through human trials by October 2025.
The Hovenia dulcis market, centered on hangover cures, was worth 350 billion won in 2024.
South Korea leads globally in launching hangover products, while many consumers view them as comfort items.
Evidence of efficacy is limited, mainly animal studies; medical experts remain skeptical.