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Keselowski Slams NASCAR's TV-Dependent Revenue Model

9/28/2025

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Summary

Story summary

Brad Keselowski criticized NASCAR's financial model for over-reliance on TV revenue, linking it to declining viewership.
He cited a 28% viewership drop at New Hampshire race, noting effects on sponsorship and media rights.
Keselowski urged racetracks to diversify revenue streams.
He noted that original equipment manufacturers (OEMs) control data systems, a factor that favors top teams Penske and Hendrick.

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Story summary

Brad Keselowski criticized NASCAR's financial model for over-reliance on TV revenue, linking it to declining viewership.
He cited a 28% viewership drop at New Hampshire race, noting effects on sponsorship and media rights.
Keselowski urged racetracks to diversify revenue streams.
He noted that original equipment manufacturers (OEMs) control data systems, a factor that favors top teams Penske and Hendrick.