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US Nail Cosmetics Boom: Semi-Cured Gels Lead Surge

9/29/2025

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Summary

Story summary

The United States nail cosmetics market reached $1.72 billion in 2024, with semi-cured gels rising.
Emily Uhlig, of Westhampton, Massachusetts, began selling semi-cured gel strips after pandemic job loss.
Naomi Seijo has amassed 2,000 sets and earns income from group orders and content.
Lit Gels and brands face tariff-related import challenges.
Online communities provide support during crises and celebrate milestones.

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Story summary

The United States nail cosmetics market reached $1.72 billion in 2024, with semi-cured gels rising.
Emily Uhlig, of Westhampton, Massachusetts, began selling semi-cured gel strips after pandemic job loss.
Naomi Seijo has amassed 2,000 sets and earns income from group orders and content.
Lit Gels and brands face tariff-related import challenges.
Online communities provide support during crises and celebrate milestones.