Back to today’s briefing

Story perspectives

Macy's Launches Holiday Campaign to Attract Wealthy Shoppers

9/29/2025

41 9

Summary

Story summary

Macy's Inc. launches 100 Days to Christmas campaign with Top 100 Holiday Gifts to boost traffic.
It targets high-income shoppers, with over 50% earning above $100,000, supporting premium offerings.
Experiential retail highlights events like Thanksgiving Day Parade and Santaland to engage customers.
Recent quarters show rising comparable sales and earnings per share (EPS) beat; stock is undervalued for investors.

1 of 1

Story summary

Macy's Inc. launches 100 Days to Christmas campaign with Top 100 Holiday Gifts to boost traffic.
It targets high-income shoppers, with over 50% earning above $100,000, supporting premium offerings.
Experiential retail highlights events like Thanksgiving Day Parade and Santaland to engage customers.
Recent quarters show rising comparable sales and earnings per share (EPS) beat; stock is undervalued for investors.