Story perspectives
OpenAI's Instant Checkout Boosts Etsy, Shopify Stocks
9/29/2025
41 4
1 of 1
Story summary
- OpenAI launched Instant Checkout on September 29, enabling ChatGPT purchases from U.S. Etsy sellers and soon over one million Shopify merchants.
- The feature starts with single-item purchases and plans multi-item carts and broader access.
- Users pay no fees; merchants incur a small fee to OpenAI for transactions.
- Etsy rose 7.3% and Shopify rose 5% after the announcement; Stripe provides technology.
