Paramount Secures Exclusive Media Rights for Zuffa Boxing

Paramount has entered into a long-term media rights agreement with TKO Group Holdings, designating Paramount+ as the exclusive platform for Zuffa Boxing events in the United States, Canada, and Latin America. This partnership, which begins in January 2026, will initially feature 12 boxing events, with plans to increase the number in subsequent years. The deal also includes the possibility of select events being simulcast on CBS and other Paramount platforms.

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Zuffa Boxing is a new professional boxing promotion formed by TKO in collaboration with the Saudi Arabian entertainment conglomerate Sela. The leadership team includes prominent figures such as Dana White, President and CEO of UFC; HE Turki Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation; Dr. Rakan Alharthy, Managing Director and CEO of Sela; and Nick Khan, President of WWE and TKO Board Member. This team aims to redefine boxing viewership and expand access to the sport.

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Cindy Holland, Paramount’s Chair of Direct-to-Consumer, stated, “This partnership marks a bold new chapter—not just for us, but for the future of boxing. It’s a partnership that advances several of our core priorities: delivering premium sports to fans and providing audiences with year-round marquee live events.” Dana White expressed enthusiasm about the deal, noting, “There are millions of boxing fans that will now be able to watch competitive fights with up-and-coming boxers as well as the biggest stars in the sport.” Alalshikh added, “We have seen the proof that the appetite is there; this is the future for live boxing coverage and will ensure the sport continues to thrive.”

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While the deal has been largely welcomed, some industry observers have raised concerns about the potential for oversaturation in the boxing market, given the increasing number of promotions and events. The effectiveness of the partnership in attracting a diverse audience remains to be seen, especially in a landscape where boxing has faced challenges in maintaining viewer engagement.

Dana White reacts as his Zuffa Boxing lands historic new media deal with broadcasting powerhouse

Further details regarding Zuffa Boxing, including fight schedules and the first event to be live-streamed on Paramount+, are expected to be announced in the coming months. The debut of Zuffa Boxing is anticipated to coincide with CBS's coverage of late-season NFL games, providing a significant promotional platform for the new venture.

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• “I’m excited to bring great boxing events to a global audience.” — Dana White, President and CEO of UFC

The Wrap

• “This partnership with Paramount reinforces our vision to redefine the way viewers consume boxing.” — HE Turki Alalshikh, Chairman of the General Entertainment Authority

Dana White reacts as his Zuffa Boxing lands historic new media deal with broadcasting powerhouse

• “Paramount has long been a leader in sports and sports storytelling, and this partnership marks a bold new chapter – not just for us, but for the future of boxing.” — Cindy Holland, Chair of Direct-to-Consumer for Paramount

The Wrap

This new agreement positions Paramount as a key player in the evolving landscape of boxing broadcasting, promising to deliver a fresh approach to how fans engage with the sport.

Paramount Announces Landmark Media Rights Deal With Zuffa Boxing