Story perspectives
Dirty Soda Trend Fuels Beverage Boom, PepsiCo Joins In
9/29/2025
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Story summary
- Since 2010, Utah-based Swig's dirty soda trend has revived the beverage market, expanded to over 140 locations.
- Dirty sodas mix drinks with syrups and cream, drawing major brands and an 8.2% same-store sales rise this year.
- PepsiCo plans to launch Dirty Mountain Dew Cream Soda Dew at the National Association of Convenience Stores (NACS) trade show in October.
