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Woke Films Thrive: Study Debunks Box Office Myths

9/29/2025

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Story summary
  • A study by Stephen Follows challenges idea that woke-themed films fail at the box office, based on 10,000 films with mixed profitability.
  • Barbie and Wakanda Forever included progressive themes, while anti-woke films underperformed.
  • Follows lists five woke-theme areas and notes definitional subjectivity.
  • Context, budget, and genre significantly influence a film's commercial success, and a compelling story often outweighs theme objections.