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Story perspectives

Zoho's Arattai: Revolutionizing Messaging with Privacy and Features

9/30/2025

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Summary

Story summary

Arattai is a messaging app from Chennai-based Zoho Corporation, launched in 2021.
The name means 'casual chat' in Tamil, reflecting user-friendly communication.
Features include text, voice, and video messaging, multi-device support, and Pocket.
Zoho emphasizes privacy with end-to-end encryption for calls; Sridhar Vembu outlined plans to scale infrastructure and enhance features, targeting India's 800 million internet users.

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Story summary

Arattai is a messaging app from Chennai-based Zoho Corporation, launched in 2021.
The name means 'casual chat' in Tamil, reflecting user-friendly communication.
Features include text, voice, and video messaging, multi-device support, and Pocket.
Zoho emphasizes privacy with end-to-end encryption for calls; Sridhar Vembu outlined plans to scale infrastructure and enhance features, targeting India's 800 million internet users.