Story perspectives
Horizon Media and Havas Unveil $20B Global Marketing Venture
9/30/2025
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Story summary
- Horizon Media and Havas launched Horizon Global, a joint venture for global marketers with $20B in annual billings.
- BluConverged fuses Horizon's Blu platform with Havas' Converged AI to deliver deeper insights and transparency, targeting Omnicom and Interpublic.
- Headquartered in New York, Horizon Global will operate in over 100 markets; Bob Lord is interim CEO and Renata Spackova is COO.
