Back to today’s briefing

Story perspectives

Rams and Clippers Boost Rwanda Tourism with Sponsorships

9/30/2025

35 5

Summary

Story summary

The Los Angeles Rams and Los Angeles Clippers signed multi-year sponsorships with the Rwandan government to promote tourism, with 'Visit Rwanda' on jerseys and at SoFi Stadium and Intuit Dome.
The NBA-Rwanda deal includes a $6–7 million annual payment for jersey displays and playoff hosting.
Rwanda seeks to boost tourism revenue from $650 million (2024) to $1 billion by 2029.

1 of 1

Story summary

The Los Angeles Rams and Los Angeles Clippers signed multi-year sponsorships with the Rwandan government to promote tourism, with 'Visit Rwanda' on jerseys and at SoFi Stadium and Intuit Dome.
The NBA-Rwanda deal includes a $6–7 million annual payment for jersey displays and playoff hosting.
Rwanda seeks to boost tourism revenue from $650 million (2024) to $1 billion by 2029.