Back to today’s briefing

Story perspectives

Former Xbox Exec Slams Console Strategy After PS5 Success

9/30/2025

40 4 Full Breakdown

Summary

Story summary

Mike Ybarra, former Xbox executive, criticized Xbox after Sony reported $136 billion PS5 sales.
He tweeted that the console market can succeed with the right management, implying Xbox struggles.
Ybarra cited identity crisis and mocked the "Everything is an Xbox" strategy.
In a fan reply, he said, "Your console is dead," noting if managed well since leaving Microsoft in 2019.

1 of 1

Story summary

Mike Ybarra, former Xbox executive, criticized Xbox after Sony reported $136 billion PS5 sales.
He tweeted that the console market can succeed with the right management, implying Xbox struggles.
Ybarra cited identity crisis and mocked the "Everything is an Xbox" strategy.
In a fan reply, he said, "Your console is dead," noting if managed well since leaving Microsoft in 2019.