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Berta de Pablos-Barbier to Become First Female CEO of Pandora

9/30/2025, 9:24:32 PM

Leadership Transition at Pandora A/S

Pandora A/S, the world's largest jewelry retailer, has announced that Berta de Pablos-Barbier will succeed Alexander Lacik as the company's chief executive officer in March 2026. This transition marks a significant milestone as Pablos-Barbier will be the first woman to lead the company, addressing the long-standing gender imbalance in its executive leadership. Lacik, who has been at the helm since early 2019, is retiring after successfully executing two turnaround plans aimed at stabilizing the company and expanding its brand perception beyond charm bracelets.

Background on Alexander Lacik's Tenure

Alexander Lacik, 60, joined Pandora with a mandate to revitalize the struggling brand. His leadership saw the implementation of "Programme Now," which focused on cost-cutting and stabilizing sales, followed by "Phoenix," aimed at repositioning Pandora as a comprehensive jewelry brand. Under Lacik's guidance, the company has achieved significant growth and brand recognition, establishing itself as an iconic global player in the jewelry market.

Berta de Pablos-Barbier's Experience and Vision

Berta de Pablos-Barbier, currently the chief marketing officer at Pandora, has been instrumental in the company's strategic shift towards a broader jewelry offering. With over 30 years of international executive experience, her previous roles include leadership positions at LVMH, Mars Wrigley, Lacoste, and Kering-owned Boucheron. Pablos-Barbier expressed her honor in succeeding Lacik, stating, “Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company.” She emphasized the untapped potential that lies ahead for Pandora and her excitement to lead the company into its next chapter.

Implications of the Leadership Change

The appointment of Pablos-Barbier as CEO is expected to bring a fresh perspective to Pandora, particularly in enhancing its brand identity and expanding its market reach. As the first female CEO in the company's history, her leadership could also signal a shift towards greater diversity in corporate governance within the jewelry industry.

Criticism & Opposition

While the transition has been generally well-received, some industry observers have raised concerns about the challenges Pablos-Barbier may face in maintaining the momentum established by Lacik. Critics argue that the pressure to deliver results in a competitive market could overshadow her innovative strategies.

Verbatim Quotes

  • “Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewelry company,” — Berta de Pablos-Barbier, Incoming CEO of Pandora.
  • “Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organization and lead the company in this next chapter.” — Berta de Pablos-Barbier, Incoming CEO of Pandora.

This leadership change at Pandora A/S not only reflects a significant shift in the company's executive landscape but also highlights the evolving dynamics within the jewelry industry as it adapts to changing consumer preferences and expectations.