Back to today’s briefing

Story perspectives

American Eagle Defends Controversial Ad Amid Backlash

10/1/2025

24 2

Summary

Story summary

American Eagle Outfitters defended its ad campaign featuring Sydney Sweeney amid social media backlash.
From July to September, the campaign attracted nearly one million new customers. Trump praised Sweeney's involvement, calling the ad 'HOTTEST'.
Jay Schottenstein, CEO of American Eagle Outfitters, said the strategy included monitoring social media and polling customers.
Critics accused racist tropes; Schottenstein denied, citing family history.

1 of 1

Story summary

American Eagle Outfitters defended its ad campaign featuring Sydney Sweeney amid social media backlash.
From July to September, the campaign attracted nearly one million new customers. Trump praised Sweeney's involvement, calling the ad 'HOTTEST'.
Jay Schottenstein, CEO of American Eagle Outfitters, said the strategy included monitoring social media and polling customers.
Critics accused racist tropes; Schottenstein denied, citing family history.