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Israel's $1.5M TikTok Campaign Fights Antisemitism in U.S.

10/1/2025

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Summary

Story summary

Israel's government has launched a two-track influence operation in the United States, run by Bridges Partners LLC under the Esther Project.
Benjamin Netanyahu emphasized social media, especially TikTok, in New York meetings with influencers.
A $1.5 million monthly contract with Brad Parscale aims to counter antisemitism using AI-driven tools, amid a broader multimillion-dollar push to promote pro-Israel narratives.

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Story summary

Israel's government has launched a two-track influence operation in the United States, run by Bridges Partners LLC under the Esther Project.
Benjamin Netanyahu emphasized social media, especially TikTok, in New York meetings with influencers.
A $1.5 million monthly contract with Brad Parscale aims to counter antisemitism using AI-driven tools, amid a broader multimillion-dollar push to promote pro-Israel narratives.