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SAG-AFTRA Slams AI Character, Warns Against Job Risks

10/1/2025

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Summary

Story summary

SAG-AFTRA condemns Tilly Norwood, an AI-generated character, as not a true actor.
The union warns AI should not replace actors, citing risks to jobs and artistry.
Eline Van der Velden, Norwood's creator, says AI is a new artistic tool, not a replacement.
Stars such as Emily Blunt and Melissa Barrera cite AI concerns amid the 2023 strikes.

History

Historical Context

The Screen Actors Guild (SAG) was established in 1939 to protect actors' rights amid industry exploitation. In 2023, concerns over AI's impact on acting resurfaced, with members like Emily Blunt opposing AI-generated characters. This ongoing debate reflects historical tensions between technological innovation and job security, prompting calls for regulations to safeguard the future of the acting profession.

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Story summary

SAG-AFTRA condemns Tilly Norwood, an AI-generated character, as not a true actor.
The union warns AI should not replace actors, citing risks to jobs and artistry.
Eline Van der Velden, Norwood's creator, says AI is a new artistic tool, not a replacement.
Stars such as Emily Blunt and Melissa Barrera cite AI concerns amid the 2023 strikes.

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