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Nicola Formichetti Joins M.A.C. to Champion Diversity

10/1/2025

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Summary

Story summary

Nicola Formichetti has been appointed global creative director at M.A.C. and will launch a diverse foundation campaign featuring Kris Jenner.
He centers inclusivity and boldness in M.A.C.'s brand, linking the move to his personal connection with the company.
Jenner is a central figure, praised for professionalism and impact as an icon, as the campaign celebrates diversity and a new generation.

History

Historical Context

M.A.C. Cosmetics launched its "Viva Glam" campaign in 1994, raising over $500 million for HIV/AIDS awareness through celebrity endorsements, including Lady Gaga and RuPaul. This initiative reflects the brand's long-standing commitment to social issues. Nicola Formichetti's appointment as global creative director and collaboration with Kris Jenner further emphasize M.A.C.'s focus on inclusivity and cultural relevance in today's market.

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Story summary

Nicola Formichetti has been appointed global creative director at M.A.C. and will launch a diverse foundation campaign featuring Kris Jenner.
He centers inclusivity and boldness in M.A.C.'s brand, linking the move to his personal connection with the company.
Jenner is a central figure, praised for professionalism and impact as an icon, as the campaign celebrates diversity and a new generation.

1 / 2