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Women Drive 51% of Global Protein Demand Surge

10/1/2025

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Summary

Story summary

Women now lead 51% of global protein demand, per Euromonitor International.
In North America, younger women increased protein intake from 24% to 29%.
In Asia Pacific and Latin America, women show significant interest in protein.
Experts attribute the trend to wellness, muscle health, and fitness culture.
Nutritionists recommend 20–30 grams per meal for most women. Exercisers may need 1.2–1.5 g/kg.

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Story summary

Women now lead 51% of global protein demand, per Euromonitor International.
In North America, younger women increased protein intake from 24% to 29%.
In Asia Pacific and Latin America, women show significant interest in protein.
Experts attribute the trend to wellness, muscle health, and fitness culture.
Nutritionists recommend 20–30 grams per meal for most women. Exercisers may need 1.2–1.5 g/kg.