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Denny Hamlin: NASCAR's $7.7B Deal Hurts Viewership

10/1/2025

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Story summary
  • Denny Hamlin, driver for the National Association for Stock Car Auto Racing (NASCAR), says the $7.7 billion TV deal undercuts viewership, with 2025 averaging 2.64 million.
  • New Hampshire drew 1.29 million viewers, 31% off 2024.
  • He argues fragmented media deals force fans to chase races across networks.
  • He proposes Friday-night races to avoid NFL Sundays and a shorter season.