Story perspectives
Brazilian Coffee Consumption Plummets 24% Amid Price Pressures
10/1/2025
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Story summary
- Axxus, for Abic, finds Brazilian coffee consumption declined in 2025.
- Twenty-four percent reduced consumption in 2025, up from 3% in 2023.
- Just 2% increased consumption in 2025, down from 16% in 2023; heavy drinkers (over six cups daily) fell to 26%.
- Price pressures influence purchases; coffee has been among the most affected items in the Brazilian inflation index (IPCA).
