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NASCAR Aims to Boost Star Power Amid Ratings Decline

10/1/2025

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Summary

Story summary

NASCAR President Steve Phelps says the sport must address its lack of star power by making heroes of drivers to boost engagement.
He notes stricter rules and greater parity hinder modern drivers' dominance.
Cup Series playoff TV ratings have dropped; NASCAR launched a driver ambassador program to boost branding and visibility.

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Story summary

NASCAR President Steve Phelps says the sport must address its lack of star power by making heroes of drivers to boost engagement.
He notes stricter rules and greater parity hinder modern drivers' dominance.
Cup Series playoff TV ratings have dropped; NASCAR launched a driver ambassador program to boost branding and visibility.