Addressing the Global Workforce Shortage in Travel & Tourism

The World Travel & Tourism Council (WTTC) has released a report titled “Future of the Travel & Tourism Workforce,” highlighting a potential shortfall of over 43 million workers in the global Travel & Tourism sector by 2035. This report, unveiled during the WTTC’s 25th Global Summit in Rome, emphasizes that while the sector is expected to create 91 million new jobs over the next decade, demographic shifts and structural changes could hinder this growth.

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As of 2024, the Travel & Tourism sector supports approximately 357 million jobs worldwide, with projections indicating an increase to 371 million jobs in 2025. However, the demand for workers is anticipated to outpace supply, particularly in hospitality and low-skilled roles that require human interaction. The report identifies China (16.9 million), India (11 million), and the European Union (6.4 million) as regions facing the largest absolute workforce gaps.

Shortage of tourism workers could hit 43 million by 2035

To mitigate the impending labor shortage, the WTTC report outlines several strategies. These include fostering partnerships between educational institutions and the travel industry, promoting careers in Travel & Tourism to younger generations, and enhancing digital and sustainable skill sets among employees. Gloria Guevara, WTTC Interim CEO, described the report as a “call to action,” urging collaboration among governments, businesses, and educational bodies to ensure the sector can continue to provide rewarding opportunities.

Shortage of tourism workers could hit 43 million by 2035

Despite the optimistic outlook for job creation, there are concerns regarding the impact of artificial intelligence (AI) on workforce dynamics. Critics argue that the increasing reliance on AI in various sectors, including Travel & Tourism, could lead to reduced hiring of entry-level positions, particularly for recent graduates. This trend may exacerbate the existing workforce shortage by limiting opportunities for young talent to enter the industry.

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The WTTC report stresses the need for coordinated international efforts to address workforce needs. Governments are encouraged to implement policies that facilitate hiring, support training initiatives, and promote workforce diversity. The example of Saudi Arabia is highlighted, where nearly 50% of the Travel & Tourism workforce comprises women, showcasing the potential for diverse hiring practices.

Shortage of tourism workers could hit 43 million by 2035

• “We need a workforce that is preparing workers for tomorrow and we’re preparing workers for a world we don’t understand yet,” — Yolanda Seals-Coffield, PwC U.S. Chief People and Inclusion Officer

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• “This program is not only creating career opportunities for emerging professionals, but also helping us reform and modernize how we recruit and retain top talent.” — Raven A. DeVaughn, Director of CMS, Illinois Department of Central Management Services

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The WTTC report underscores the critical need for proactive measures to address the anticipated workforce shortages in the Travel & Tourism sector. By fostering collaboration between various stakeholders and adapting to the evolving landscape shaped by technology, the industry can work towards a sustainable future that meets the demands of a growing global economy.

Shortage of tourism workers could hit 43 million by 2035