Back to today’s briefing

Story perspectives

England Bans Price Promotions on Unhealthy Foods to Combat Childhood Obesity

10/2/2025

50 8 Full Breakdown

Summary

Story summary

England has banned price promotions on unhealthy foods, effective today, to curb obesity in children.
The ban bars offers like buy one, get one free on sweets, crisps, and sugary drinks in shops and eateries.
Free refills of sugary drinks will be eliminated.
Wales and Scotland plan similar restrictions next year, while critics call for broader food-production and advertising reforms.

History

Historical Context

The UK government launched the Childhood Obesity Plan in 2018 to address rising childhood obesity rates, which affected 1 in 5 children by age 11. This initiative aimed to regulate unhealthy food marketing and promotions. England's recent ban on price promotions for unhealthy foods reflects ongoing efforts to combat obesity, potentially influencing similar legislative actions in Wales and Scotland by 2025.

1 of 2

Story summary

England has banned price promotions on unhealthy foods, effective today, to curb obesity in children.
The ban bars offers like buy one, get one free on sweets, crisps, and sugary drinks in shops and eateries.
Free refills of sugary drinks will be eliminated.
Wales and Scotland plan similar restrictions next year, while critics call for broader food-production and advertising reforms.

1 / 2