Story perspectives
Gusto Acquires Guideline for $600 Million in Strategic Move
10/1/2025
45 8
1 of 1
Story summary
- Gusto will acquire Guideline for about $600 million, terms undisclosed.
- Guideline, founded in 2015 and valued at $1.15 billion in 2021, has raised $340 million.
- Gusto, valued at $9.3 billion, has partnered with Guideline for 401(k) plans since 2015.
- Guideline's ARR was $140 million as of January 2025, and it has been profitable for over a year while facing competition from Human Interest.
