Story perspectives
Epic Games Reports iOS Install Surge Amid DMA Changes
10/1/2025
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Story summary
- Epic Games says iOS installation drop-offs fell from 65% to 25% after iOS 18.6.
- The Digital Markets Act (DMA) prompts this shift by lowering third-party install barriers.
- Apple cut steps from 15 to 6 and removed warnings.
- Epic criticizes Apple's anti-competitive practices.
- Epic targets Google lengthy installs and risk claims, while a court ordered Google to allow third-party app stores.
