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Consumers' Research Targets Chubb Insurance in 'Woke' Ad Blitz

10/2/2025

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Summary

Story summary

Consumers' Research launched a seven-figure ad campaign against Chubb Insurance, labeling it the "wokest" insurance company.
The campaign targets Chubb's DEI practices, alleging violations of Trump-era policies and federal anti-discrimination laws.
Will Hild criticized Chubb CEO Evan Greenberg for opposing America First nationalism and promoting DEI.
Chubb stopped underwriting coal facilities.
The campaign includes a website, TV ads, mobile billboards, and digital outreach.

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Story summary

Consumers' Research launched a seven-figure ad campaign against Chubb Insurance, labeling it the "wokest" insurance company.
The campaign targets Chubb's DEI practices, alleging violations of Trump-era policies and federal anti-discrimination laws.
Will Hild criticized Chubb CEO Evan Greenberg for opposing America First nationalism and promoting DEI.
Chubb stopped underwriting coal facilities.
The campaign includes a website, TV ads, mobile billboards, and digital outreach.